Why Russians?
Russian immigration to Atlanta started on a mass scale in the 1970’s when the first wave of Russian-speaking immigrants came to the U.S. The Russian population has increased steadily over the decades and is still growing today. However, the original migration happened at a time when there was no prominent ethnic newspaper in Atlanta and Georgia.
What brings people to Atlanta? People move to Atlanta for many different reasona. Some come to open businesses while others like the education options for their children and reasonable cost of living. Russian ethnic media in Atlanta and Georgia has allowed colleges and universities to grow their student bodies by attracting more Russian-speaking students. Russian women also follow their husbands here to start new lives.
The Visa O-1 has also brought many influential Russian-speaking scholars to Atlanta who have contributed to the fields of science, medicine, education and art.
Ethnic advertising in Atlanta and Georgia has allowed Russian-speaking individuals and businesses to thrive and become some of the most successful in the country. More than 55% of the Russian-speaking families living in the U.S. average incomes higher than $55,000 per year. Ethnic media in Atlanta and Georgia exposes these Russian-speaking people to the businesses that can make their transition to Atlanta easier.
Russian people need the same products and services as everyone else in Atlanta – cars, food, restaurants, doctors, accountants, homes, insurance and construction, among others. The Russian community needs Russian media in Atlanta, and when this is applied and used along with effective ethnic media in Atlanta and Georgia, the Russian-speaking community can access and make use of all of the products and services that it needs to thrive in Atlanta.
After seeing the contributions that Russian-speaking people have made to the city as well as in other areas of the U.S., along with the continued growth of this population, we can see why Russian advertising in Atlanta is so important.